About GoTo
We provide flexible, on-demand vehicle access so you can enjoy your journeys without the hassle of ownership. For over 15 years, we have worked hard to make mobility, more affordable, and environmentally friendly. Our easy-to-use digital platform allows you to book and manage vehicles, giving you the freedom to move on your terms.
Our mission
Our mission is simple: to reinvent how you move. We’re here to free you from the hassles of owning a vehicle by offering a greener, cheaper, and more flexible alternative.
GoTo timeline
GoTo has a rich history of success, and we’re proud to share our biggest achievements.
2008
GoTo started as CAR2GO in Tel Aviv.
2015
When Gil Laser became CEO, the company was restructured and all tech development was brought in-house.
2017
GoT launched Autotel, Israel's first one-way car sharing service, in collaboration with the Tel Aviv Municipality.
2018
GoTo has launched a one-way electric vehicle sharing service in Malta, in partnership with Transport Malta.
2021
Goto launched Spain's first multi-modal mobility solution, offering cars, mopeds, and kick-scooters in one app.
2021
GoTo acquired emmy, Germany's leading moped sharing service, with a fleet of over 3,000 electric mopeds.
2022
GoTo went public on the Tel Aviv Stock Exchange.
2023
GoTo acquired Felyx Deutschland, thereby making Emmy Germany's largest moped sharing provider.
2024
GoTo introduced Flex Lease, a commitment-free car lease option that starts at just one month.
